October 4, 2018
Authored by: Bryan Cave, Jena Valdetero, David Zetoony and Merrit Jones
California Governor Brown recently signed into law SB 1121, which amends the California Consumer Privacy Act of 2018 to provide much-needed relief to retailers and other businesses that collect consumer information. The amendments take effect immediately.
The California Retailers Association (CRA) worked successfully with other business leaders as part of the Privacy Coalition to secure passage and signature of SB 1121, and will continue to work on a more comprehensive clean-up bill in 2019.
As we previously reported, the Act grants consumers various rights with regard to their personal information held by businesses, including:
- The right to request that a business provide it with specific information the business has collected about them, including categories of information sold, and third parties to whom information is sold.
- The right to request deletion of personal information the business has collected about the consumer. The business must comply unless one