July 3, 2019
Authored by: Bryan Cave and Steven Poplawski
During Steve Poplawski’s June presentation at the Chemical Industry Council of Illinois’ Hot Topics conference on the opportunities and challenges presented by current efforts to make the life cycle of plastics more sustainable, one of the challenges raised by the audience was whether corporate sustainability pledges to improve packaging were getting ahead of consumer acceptance. An article published by WasteDive focusing on McDonald’s green pilot restaurants in Canada, suggests there is a business case for risking being ahead of consumer acceptance on this issue as a way of being ahead of an inevitable curve promoted by efforts like Yelp’s piloting of sustainability scoring at restaurants.
In speaking to over 200 EHS professionals in Kansas City in April, Steve made a similar argument on doubling down on sustainability. In that presentation, Steve made the case that it was to every company’s advantage to develop and own their individual corporate sustainability