May 17, 2019
Authored by: Bryan Cave and David Zetoony
The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in early 2020, there is a great deal of confusion regarding the requirements of the CCPA, including the degree to which it aligns with other privacy regulations such as the European General Data Protection Regulation (“GDPR”).
To help address that confusion, BCLP published the California Consumer Privacy Act Practical Guide, and is publishing here a multi-part series that discusses the questions most frequently asked by retailers concerning the CCPA
Q. If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling” consumers’ information?