May 14, 2019
Authored by: Bryan Cave and John Bush
Application programming interfaces, or “APIs,” have become a critical part of ecommerce, and retailers are increasingly finding new and creative ways to use APIs to enhance their offerings and their business. For example, Kroger deploys an API with information about its groceries, locations, coupons, and loyalty programs. BestBuy similarly offers APIs to third parties, including one for recommended purchases. LensCrafters, Williams-Sonoma, and other retailers have further deployed APIs to expand consumer access to their information. Still, many other retailers are connecting to PayPal and other fintech companies to provide multiple secure checkout options.
This post is the first in a two-part series concerning emerging uses and considerations involving APIs.
The provision of public APIs has exploded in recent years amid ecommerce. More than 60 percent of eBay listings are added via API. At least 50 percent of Salesforce transactions are via APIs. Ecommerce service companies Shopify